5 Easy SEO Fixes For Your Website
(No Coding Required)
5 Easy SEO Fixes For Your Website
(No Coding Required)
5 Easy SEO Fixes For Your Website
(No Coding Required)
Five small website SEO fixes you can make this week, with no coding, to get found in Google and AI search.
Five small website SEO fixes you can make this week, with no coding, to get found in Google and AI search.
Five small website SEO fixes you can make this week, with no coding, to get found in Google and AI search.
When business owners notice their website isn't bringing in enough customers, the first reaction is often to panic. They assume they need to spend thousands on a total redesign, learn to write code, or hire an expensive marketing agency.
But you don't need to rebuild your website to improve your website traffic and bring in more customers. You just need to fix a few small SEO details that help Google decide who to show first.
Most of the reasons a website fails to rank on Google or turn visitors into paying customers come down to small, everyday details. Think of your website like a physical storefront. If the sign in the window is hard to read and the lighting is dim, people will walk away, no matter how great your products are inside.
The same details also matter for a newer kind of visitor: AI assistants like ChatGPT and Google's AI answers. They read your site to decide what your business does and whether to recommend it. A clear, fast, well-labeled website helps both people and machines understand you.
Whether your site is built on Squarespace, Wix, WordPress, or Shopify, here are five non-technical website optimization changes we recommend at NRMN. You can make these beginner-friendly fixes this week to boost your visibility in Google and AI search, and build trust with your visitors.
1. Fix the Top of Your Homepage
The area at the very top of your homepage, the part visitors see before they scroll, is the most valuable real estate on your entire website. Depending on what you show them first, it can make or break your site's appeal. (This area is called the hero section).
Pass the 5-Second Test
When a brand-new visitor lands on your site, you have about five seconds to answer three questions in their mind:
What do you do?
How does it help me?
What am I supposed to click next?
If your main header says something vague like "Welcome to Synergy Solutions: Empowering Your Journey into Tomorrow," visitors won't understand what you sell, and they won't stick around to figure it out.
How to Fix the Homepage
Run the 5-second test. Show your homepage to a friend or family member who doesn't work in your business for five seconds. Close the screen and ask, "What do I sell, and how would you buy it?" If they hesitate, your top section needs simplifying.
Rewrite your main headline in plain English. Replace clever or corporate slogans with clear, helpful language.
Vague: Bringing Innovation to Every Room
Clear: Custom Kitchen & Bathroom Remodeling in Chicago
You can keep your slogans. Just make sure that clarity comes first, and slogans play a supporting role.
Make your main action button stand out. Choose one main goal for the homepage, such as booking a call, requesting a quote, or shopping through the store. Place a prominent button directly beneath your headline in a high-contrast color that stands out from the background photo.
Use specific button text. On your buttons, swap generic words like "Submit" or "Learn More" for action phrases like "Schedule Your Free Consultation" or "Explore Our Menu."
2. Give Every Page a Clear "Google Headline"
When someone searches for a business like yours on Google, they see a list of blue links with short text descriptions underneath. In the web world, that blue link is called a Title Tag, and the short description below it is called a Meta Description.
Think of this snippet as your website's digital business card on Google's results page. It's also one of the easiest SEO tips to put into practice, because it takes minutes to fix and costs nothing.
Many non-technical website owners leave these fields blank or let their website builder generate defaults like "Home - My Company Name." When you do this, you miss a free opportunity to tell both Google and potential customers exactly what you do.
How to Fix It Step by Step
Every popular website builder (Wix, Squarespace, WordPress, Shopify) has a simple box in page settings labeled "SEO," "Search Engine Settings," or "Page Title."
Update the Page Title (the blue link). Keep it under 60 characters and follow this beginner-friendly formula: What You Do/Offer | Your City or Main Benefit | Your Business Name
Before: Home - Jane's Studio
After: Family Photography & Portraits | Denver, CO | Jane's Studio
Update the Description. Write two short, friendly sentences (under 150 characters total) explaining what the visitor will find on the page, followed by an invitation to click.
Example: “Professional family and newborn photography in Denver. View our portfolio, check pricing packages, and book your session online today.”
3. Clean Up Broken Links and Connect Your Pages
Have you ever clicked a link on a website and landed on a "404 Page Not Found" error? It's frustrating for visitors and leaves a bad impression. To search engines, broken links make a site look abandoned or poorly maintained.
At the same time, many site owners forget to link their own pages together. If you mention a service in a blog post, don't make the reader scroll back up to the main menu to find your booking page. Give them a direct link right inside the text.
How to Clean Your Links and Connect Your Pages
Find broken links. You don't need to click every button on your site by hand. Copy your website address, go to a free checker like BrokenLinkCheck.com, paste it in, and run the scan. It will give you a list of links on your site that lead to dead pages.
Remove or update them. Open your website editor, find each broken link from the list, and either delete the link or point it to a live page.
Add "helpful handshakes" between pages. Pick your three most popular blog posts or informational pages. Read through them and look for natural places to link to another page on your site.
Example: If you write, "We offer customized catering packages for weddings," turn the words "catering packages for weddings" into a clickable link that takes the reader straight to your Catering Services page.
How to add a link in most website builders: Highlight the word or phrase you want to turn into a link, click the link icon (it looks like a small chain) in the editing toolbar, paste the address of the page you want to send people to, and press Enter or Apply. Save or publish the page, then click on the new link to make sure it works.
4. Make Your Site Mobile-Friendly
Roughly 60% of web browsing now happens on mobile phones, and Google judges your website heavily on how easy it is to use on a small screen.
If a customer opens your website on their phone and has to pinch the screen to zoom in on tiny text, or squint to find the buttons, they will leave.
How to Fix This Right Now
Open your site on your own phone. Walk through it as if you were a first-time customer. Is the text comfortable to read without zooming?
Bump up the text size. In your site's styling settings, set your main body text to at least 16 pixels (18 pixels is even better for reading comfort).
Break up intimidating text blocks. Look at your longest paragraphs and split them into two or three shorter chunks. Use bullet points when you're listing items or services.
Give action buttons room to breathe. Make sure buttons like "Contact Us" or "Buy Now" are large enough, and have enough space around them, to tap with a thumb without hitting something else by accident.
5. Shrink Your Images So Your Pages Load Faster
Slow-loading websites are one of the biggest reasons potential customers will back out before buying from or contacting you. It's irritating and damages your site's credibility. Speed is also part of how Google measures the experience of your visitors, so slow pages can hurt your search rankings as well as your sales.
In many cases, a slow website isn't caused by technical glitches but by giant photo files. A high-resolution photo or stock image can be 5 to 10 megabytes on its own. Upload three or four of those to your homepage, and your visitor's phone has to download all that data before showing the page.
How to Shrink Your Images Without Any Coding
Run your pictures through a free tool before uploading them to your site. It's simpler than it sounds.
Find your heavy images. Go to your homepage and save the main background and banner images to your computer.
Resize them first. A photo that is 4,000 pixels wide but displays at 800 pixels is wasting space. Most free tools (including Squoosh.app) let you set a smaller width. 1,600 pixels wide is plenty for a full-width banner, and 800 to 1,000 is enough for most other images.
Compress them. Use a free online compressor such as TinyPNG.com or Squoosh.app. Drag your saved images into the tool, and it will automatically shrink the file size, often by 70% or more, without making the photo look blurry or pixelated.
Re-upload to your site. Replace the old, heavy images in your website editor with the new, lightweight versions.
Add alt text while you're there. Alt text is a short description of what's in the image, such as "Photographer setting up a family portrait in a Denver park." Most website builders have an "Alt text" or "Image description" box when you click on a photo. It helps visitors who use screen readers, and it helps Google and AI assistants understand exactly what your images show.
Rule of thumb: Try to keep every image file on your website under 200 kilobytes (KB). If a file size says "MB" (megabytes), it's too big.
Small Changes, Big Results
Simple website fixes like these can improve your search presence and conversion rate without needing coding skills or a big agency budget.
By taking a few non-technical steps (shrinking giant image files, writing clear page titles, cleaning up broken links, making text phone-friendly, and stating what you offer in plain English), you create a smoother experience for your visitors. These same steps help search engines like Google and AI assistants understand your business quickly and accurately. Over time, that can mean more organic results: free traffic from people who find you through search, with no ad spend, and more trust and recommendations along the way.
Trying to fix everything at once can feel very overwhelming. Please email us at matthew@nrmn-aistrategy.co.za, if you just need someone to walk you through what we've talked about here, completely free of charge, with no obligations.
Work through all five this week and you’ll have a site that’s faster, clearer, and easier for Google and AI to read. If you're short on time, start with number 1. A clear headline at the top of your homepage is the quickest way to show visitors, and search engines, what you do.
When business owners notice their website isn't bringing in enough customers, the first reaction is often to panic. They assume they need to spend thousands on a total redesign, learn to write code, or hire an expensive marketing agency.
But you don't need to rebuild your website to improve your website traffic and bring in more customers. You just need to fix a few small SEO details that help Google decide who to show first.
Most of the reasons a website fails to rank on Google or turn visitors into paying customers come down to small, everyday details. Think of your website like a physical storefront. If the sign in the window is hard to read and the lighting is dim, people will walk away, no matter how great your products are inside.
The same details also matter for a newer kind of visitor: AI assistants like ChatGPT and Google's AI answers. They read your site to decide what your business does and whether to recommend it. A clear, fast, well-labeled website helps both people and machines understand you.
Whether your site is built on Squarespace, Wix, WordPress, or Shopify, here are five non-technical website optimization changes we recommend at NRMN. You can make these beginner-friendly fixes this week to boost your visibility in Google and AI search, and build trust with your visitors.
1. Fix the Top of Your Homepage
The area at the very top of your homepage, the part visitors see before they scroll, is the most valuable real estate on your entire website. Depending on what you show them first, it can make or break your site's appeal. (This area is called the hero section).
Pass the 5-Second Test
When a brand-new visitor lands on your site, you have about five seconds to answer three questions in their mind:
What do you do?
How does it help me?
What am I supposed to click next?
If your main header says something vague like "Welcome to Synergy Solutions: Empowering Your Journey into Tomorrow," visitors won't understand what you sell, and they won't stick around to figure it out.
How to Fix the Homepage
Run the 5-second test. Show your homepage to a friend or family member who doesn't work in your business for five seconds. Close the screen and ask, "What do I sell, and how would you buy it?" If they hesitate, your top section needs simplifying.
Rewrite your main headline in plain English. Replace clever or corporate slogans with clear, helpful language.
Vague: Bringing Innovation to Every Room
Clear: Custom Kitchen & Bathroom Remodeling in Chicago
You can keep your slogans. Just make sure that clarity comes first, and slogans play a supporting role.
Make your main action button stand out. Choose one main goal for the homepage, such as booking a call, requesting a quote, or shopping through the store. Place a prominent button directly beneath your headline in a high-contrast color that stands out from the background photo.
Use specific button text. On your buttons, swap generic words like "Submit" or "Learn More" for action phrases like "Schedule Your Free Consultation" or "Explore Our Menu."
2. Give Every Page a Clear "Google Headline"
When someone searches for a business like yours on Google, they see a list of blue links with short text descriptions underneath. In the web world, that blue link is called a Title Tag, and the short description below it is called a Meta Description.
Think of this snippet as your website's digital business card on Google's results page. It's also one of the easiest SEO tips to put into practice, because it takes minutes to fix and costs nothing.
Many non-technical website owners leave these fields blank or let their website builder generate defaults like "Home - My Company Name." When you do this, you miss a free opportunity to tell both Google and potential customers exactly what you do.
How to Fix It Step by Step
Every popular website builder (Wix, Squarespace, WordPress, Shopify) has a simple box in page settings labeled "SEO," "Search Engine Settings," or "Page Title."
Update the Page Title (the blue link). Keep it under 60 characters and follow this beginner-friendly formula: What You Do/Offer | Your City or Main Benefit | Your Business Name
Before: Home - Jane's Studio
After: Family Photography & Portraits | Denver, CO | Jane's Studio
Update the Description. Write two short, friendly sentences (under 150 characters total) explaining what the visitor will find on the page, followed by an invitation to click.
Example: “Professional family and newborn photography in Denver. View our portfolio, check pricing packages, and book your session online today.”
3. Clean Up Broken Links and Connect Your Pages
Have you ever clicked a link on a website and landed on a "404 Page Not Found" error? It's frustrating for visitors and leaves a bad impression. To search engines, broken links make a site look abandoned or poorly maintained.
At the same time, many site owners forget to link their own pages together. If you mention a service in a blog post, don't make the reader scroll back up to the main menu to find your booking page. Give them a direct link right inside the text.
How to Clean Your Links and Connect Your Pages
Find broken links. You don't need to click every button on your site by hand. Copy your website address, go to a free checker like BrokenLinkCheck.com, paste it in, and run the scan. It will give you a list of links on your site that lead to dead pages.
Remove or update them. Open your website editor, find each broken link from the list, and either delete the link or point it to a live page.
Add "helpful handshakes" between pages. Pick your three most popular blog posts or informational pages. Read through them and look for natural places to link to another page on your site.
Example: If you write, "We offer customized catering packages for weddings," turn the words "catering packages for weddings" into a clickable link that takes the reader straight to your Catering Services page.
How to add a link in most website builders: Highlight the word or phrase you want to turn into a link, click the link icon (it looks like a small chain) in the editing toolbar, paste the address of the page you want to send people to, and press Enter or Apply. Save or publish the page, then click on the new link to make sure it works.
4. Make Your Site Mobile-Friendly
Roughly 60% of web browsing now happens on mobile phones, and Google judges your website heavily on how easy it is to use on a small screen.
If a customer opens your website on their phone and has to pinch the screen to zoom in on tiny text, or squint to find the buttons, they will leave.
How to Fix This Right Now
Open your site on your own phone. Walk through it as if you were a first-time customer. Is the text comfortable to read without zooming?
Bump up the text size. In your site's styling settings, set your main body text to at least 16 pixels (18 pixels is even better for reading comfort).
Break up intimidating text blocks. Look at your longest paragraphs and split them into two or three shorter chunks. Use bullet points when you're listing items or services.
Give action buttons room to breathe. Make sure buttons like "Contact Us" or "Buy Now" are large enough, and have enough space around them, to tap with a thumb without hitting something else by accident.
5. Shrink Your Images So Your Pages Load Faster
Slow-loading websites are one of the biggest reasons potential customers will back out before buying from or contacting you. It's irritating and damages your site's credibility. Speed is also part of how Google measures the experience of your visitors, so slow pages can hurt your search rankings as well as your sales.
In many cases, a slow website isn't caused by technical glitches but by giant photo files. A high-resolution photo or stock image can be 5 to 10 megabytes on its own. Upload three or four of those to your homepage, and your visitor's phone has to download all that data before showing the page.
How to Shrink Your Images Without Any Coding
Run your pictures through a free tool before uploading them to your site. It's simpler than it sounds.
Find your heavy images. Go to your homepage and save the main background and banner images to your computer.
Resize them first. A photo that is 4,000 pixels wide but displays at 800 pixels is wasting space. Most free tools (including Squoosh.app) let you set a smaller width. 1,600 pixels wide is plenty for a full-width banner, and 800 to 1,000 is enough for most other images.
Compress them. Use a free online compressor such as TinyPNG.com or Squoosh.app. Drag your saved images into the tool, and it will automatically shrink the file size, often by 70% or more, without making the photo look blurry or pixelated.
Re-upload to your site. Replace the old, heavy images in your website editor with the new, lightweight versions.
Add alt text while you're there. Alt text is a short description of what's in the image, such as "Photographer setting up a family portrait in a Denver park." Most website builders have an "Alt text" or "Image description" box when you click on a photo. It helps visitors who use screen readers, and it helps Google and AI assistants understand exactly what your images show.
Rule of thumb: Try to keep every image file on your website under 200 kilobytes (KB). If a file size says "MB" (megabytes), it's too big.
Small Changes, Big Results
Simple website fixes like these can improve your search presence and conversion rate without needing coding skills or a big agency budget.
By taking a few non-technical steps (shrinking giant image files, writing clear page titles, cleaning up broken links, making text phone-friendly, and stating what you offer in plain English), you create a smoother experience for your visitors. These same steps help search engines like Google and AI assistants understand your business quickly and accurately. Over time, that can mean more organic results: free traffic from people who find you through search, with no ad spend, and more trust and recommendations along the way.
Trying to fix everything at once can feel very overwhelming. Please email us at matthew@nrmn-aistrategy.co.za, if you just need someone to walk you through what we've talked about here, completely free of charge, with no obligations.
Work through all five this week and you’ll have a site that’s faster, clearer, and easier for Google and AI to read. If you're short on time, start with number 1. A clear headline at the top of your homepage is the quickest way to show visitors, and search engines, what you do.
When business owners notice their website isn't bringing in enough customers, the first reaction is often to panic. They assume they need to spend thousands on a total redesign, learn to write code, or hire an expensive marketing agency.
But you don't need to rebuild your website to improve your website traffic and bring in more customers. You just need to fix a few small SEO details that help Google decide who to show first.
Most of the reasons a website fails to rank on Google or turn visitors into paying customers come down to small, everyday details. Think of your website like a physical storefront. If the sign in the window is hard to read and the lighting is dim, people will walk away, no matter how great your products are inside.
The same details also matter for a newer kind of visitor: AI assistants like ChatGPT and Google's AI answers. They read your site to decide what your business does and whether to recommend it. A clear, fast, well-labeled website helps both people and machines understand you.
Whether your site is built on Squarespace, Wix, WordPress, or Shopify, here are five non-technical website optimization changes we recommend at NRMN. You can make these beginner-friendly fixes this week to boost your visibility in Google and AI search, and build trust with your visitors.
1. Fix the Top of Your Homepage
The area at the very top of your homepage, the part visitors see before they scroll, is the most valuable real estate on your entire website. Depending on what you show them first, it can make or break your site's appeal. (This area is called the hero section).
Pass the 5-Second Test
When a brand-new visitor lands on your site, you have about five seconds to answer three questions in their mind:
What do you do?
How does it help me?
What am I supposed to click next?
If your main header says something vague like "Welcome to Synergy Solutions: Empowering Your Journey into Tomorrow," visitors won't understand what you sell, and they won't stick around to figure it out.
How to Fix the Homepage
Run the 5-second test. Show your homepage to a friend or family member who doesn't work in your business for five seconds. Close the screen and ask, "What do I sell, and how would you buy it?" If they hesitate, your top section needs simplifying.
Rewrite your main headline in plain English. Replace clever or corporate slogans with clear, helpful language.
Vague: Bringing Innovation to Every Room
Clear: Custom Kitchen & Bathroom Remodeling in Chicago
You can keep your slogans. Just make sure that clarity comes first, and slogans play a supporting role.
Make your main action button stand out. Choose one main goal for the homepage, such as booking a call, requesting a quote, or shopping through the store. Place a prominent button directly beneath your headline in a high-contrast color that stands out from the background photo.
Use specific button text. On your buttons, swap generic words like "Submit" or "Learn More" for action phrases like "Schedule Your Free Consultation" or "Explore Our Menu."
2. Give Every Page a Clear "Google Headline"
When someone searches for a business like yours on Google, they see a list of blue links with short text descriptions underneath. In the web world, that blue link is called a Title Tag, and the short description below it is called a Meta Description.
Think of this snippet as your website's digital business card on Google's results page. It's also one of the easiest SEO tips to put into practice, because it takes minutes to fix and costs nothing.
Many non-technical website owners leave these fields blank or let their website builder generate defaults like "Home - My Company Name." When you do this, you miss a free opportunity to tell both Google and potential customers exactly what you do.
How to Fix It Step by Step
Every popular website builder (Wix, Squarespace, WordPress, Shopify) has a simple box in page settings labeled "SEO," "Search Engine Settings," or "Page Title."
Update the Page Title (the blue link). Keep it under 60 characters and follow this beginner-friendly formula: What You Do/Offer | Your City or Main Benefit | Your Business Name
Before: Home - Jane's Studio
After: Family Photography & Portraits | Denver, CO | Jane's Studio
Update the Description. Write two short, friendly sentences (under 150 characters total) explaining what the visitor will find on the page, followed by an invitation to click.
Example: “Professional family and newborn photography in Denver. View our portfolio, check pricing packages, and book your session online today.”
3. Clean Up Broken Links and Connect Your Pages
Have you ever clicked a link on a website and landed on a "404 Page Not Found" error? It's frustrating for visitors and leaves a bad impression. To search engines, broken links make a site look abandoned or poorly maintained.
At the same time, many site owners forget to link their own pages together. If you mention a service in a blog post, don't make the reader scroll back up to the main menu to find your booking page. Give them a direct link right inside the text.
How to Clean Your Links and Connect Your Pages
Find broken links. You don't need to click every button on your site by hand. Copy your website address, go to a free checker like BrokenLinkCheck.com, paste it in, and run the scan. It will give you a list of links on your site that lead to dead pages.
Remove or update them. Open your website editor, find each broken link from the list, and either delete the link or point it to a live page.
Add "helpful handshakes" between pages. Pick your three most popular blog posts or informational pages. Read through them and look for natural places to link to another page on your site.
Example: If you write, "We offer customized catering packages for weddings," turn the words "catering packages for weddings" into a clickable link that takes the reader straight to your Catering Services page.
How to add a link in most website builders: Highlight the word or phrase you want to turn into a link, click the link icon (it looks like a small chain) in the editing toolbar, paste the address of the page you want to send people to, and press Enter or Apply. Save or publish the page, then click on the new link to make sure it works.
4. Make Your Site Mobile-Friendly
Roughly 60% of web browsing now happens on mobile phones, and Google judges your website heavily on how easy it is to use on a small screen.
If a customer opens your website on their phone and has to pinch the screen to zoom in on tiny text, or squint to find the buttons, they will leave.
How to Fix This Right Now
Open your site on your own phone. Walk through it as if you were a first-time customer. Is the text comfortable to read without zooming?
Bump up the text size. In your site's styling settings, set your main body text to at least 16 pixels (18 pixels is even better for reading comfort).
Break up intimidating text blocks. Look at your longest paragraphs and split them into two or three shorter chunks. Use bullet points when you're listing items or services.
Give action buttons room to breathe. Make sure buttons like "Contact Us" or "Buy Now" are large enough, and have enough space around them, to tap with a thumb without hitting something else by accident.
5. Shrink Your Images So Your Pages Load Faster
Slow-loading websites are one of the biggest reasons potential customers will back out before buying from or contacting you. It's irritating and damages your site's credibility. Speed is also part of how Google measures the experience of your visitors, so slow pages can hurt your search rankings as well as your sales.
In many cases, a slow website isn't caused by technical glitches but by giant photo files. A high-resolution photo or stock image can be 5 to 10 megabytes on its own. Upload three or four of those to your homepage, and your visitor's phone has to download all that data before showing the page.
How to Shrink Your Images Without Any Coding
Run your pictures through a free tool before uploading them to your site. It's simpler than it sounds.
Find your heavy images. Go to your homepage and save the main background and banner images to your computer.
Resize them first. A photo that is 4,000 pixels wide but displays at 800 pixels is wasting space. Most free tools (including Squoosh.app) let you set a smaller width. 1,600 pixels wide is plenty for a full-width banner, and 800 to 1,000 is enough for most other images.
Compress them. Use a free online compressor such as TinyPNG.com or Squoosh.app. Drag your saved images into the tool, and it will automatically shrink the file size, often by 70% or more, without making the photo look blurry or pixelated.
Re-upload to your site. Replace the old, heavy images in your website editor with the new, lightweight versions.
Add alt text while you're there. Alt text is a short description of what's in the image, such as "Photographer setting up a family portrait in a Denver park." Most website builders have an "Alt text" or "Image description" box when you click on a photo. It helps visitors who use screen readers, and it helps Google and AI assistants understand exactly what your images show.
Rule of thumb: Try to keep every image file on your website under 200 kilobytes (KB). If a file size says "MB" (megabytes), it's too big.
Small Changes, Big Results
Simple website fixes like these can improve your search presence and conversion rate without needing coding skills or a big agency budget.
By taking a few non-technical steps (shrinking giant image files, writing clear page titles, cleaning up broken links, making text phone-friendly, and stating what you offer in plain English), you create a smoother experience for your visitors. These same steps help search engines like Google and AI assistants understand your business quickly and accurately. Over time, that can mean more organic results: free traffic from people who find you through search, with no ad spend, and more trust and recommendations along the way.
Trying to fix everything at once can feel very overwhelming. Please email us at matthew@nrmn-aistrategy.co.za, if you just need someone to walk you through what we've talked about here, completely free of charge, with no obligations.
Work through all five this week and you’ll have a site that’s faster, clearer, and easier for Google and AI to read. If you're short on time, start with number 1. A clear headline at the top of your homepage is the quickest way to show visitors, and search engines, what you do.
Written and Edited by Matthew Norman